"No marketing communications medium exists that is more targetable, customizable, and flexible than email." 
- eMarketer Marketing Report

• 85% of newsletter recipients open the email within forty-eight hours. (eMarketer)
  
  
• 66% attribute increased sales in 2001 to email marketing efforts (Direct Marketing Association)
  
  
• 63% of companies credit email marketing as the most effective way to retain customers. (DMA)
  
  
• 10-15% response rates are achievable with personalized, permission-based email marketing. (eMarketer)